Press conference in Q4 of 2026: the launch of the MOVE website and the publication of our commissioned research. Media only. Event details
Press conference in Q4 of 2026: the launch of the MOVE website and the publication of our commissioned research. Media only. Event details
Who we are
MOVE is the Malaysian Organization of Vape Entity, or Pertubuhan Entiti Vape Malaysia. Independent since 2015, we speak for adult consumers and advocate for informed choices on vaping and harm reduction.
MOVE began as a Facebook group that was started by Samsul Kamal Ariffin in August 2015. Sam’s goal was simple: to create a consumer voice that could champion the mission of getting the Malaysian vaping industry properly regulated.
The Facebook group gained momentum and grew very quickly, leading to the launch ceremony event of the movement as a non profit entity on 26 September 2015.
Seven weeks later, on 13 November 2015, RTM ran a live debate on vaping and MOVE founder Sam argued the consumer case on national television. Consumers had barely been part of that conversation until then. The broadcast is still online.
MOVE has run as an independent advocacy organisation ever since. The decade that followed is on our work page.
We do not sell any products. We have no shops or commission arrangements, and this website carries no advertising, no brand and no price. Being non profit, we are able to engage with government agencies, including at the ministry level, on developments in regulation on vaping in Malaysia.
Behind the scenes, the working team at MOVE today consists of a small core group of unpaid volunteers.
The Facebook group that formed around the movement is still our largest channel, and it is full of adults who had switched off cigarettes. We are building our own member list, so that it does not sit on someone else’s platform and risk getting shut down.
The launch, RUANG, Shah Alam, 26 September 2015. Three of the founding volunteers with the movement’s first position paper, a Malay-language statement on electronic cigarettes and the case for government regulation.
The MOVE committee consists of volunteers.
Samsul Kamal Ariffin is still actively leading the movement to this day. In addition to going live on the RTM debate in November 2015, he has since then represented Malaysian vapers’ consumer case in Parliament and to the press, and has engaged with the government on regulation.
In October 2025 the Health Ministry proposed raising excise duty on vape liquids by 900% (The Edge, 7 October 2025). He has highlighted that the proposal is counterproductive to public health objectives. He has also urged the government to resolve legal ambiguities between the Control of Smoking Products for Public Health Act 2024 (Act 852) and the Poisons Act 1952 regarding liquid nicotine.
Sam is a veteran sales coach, having been in the industry for the past 25 years. In his line of work, he has helped teams across various industries harness key skills to improve performance and build their confidence.
Statements made on the record by MOVE’s founder, Samsul Kamal Ariffin.
"With proper regulation, only approved vape products would be permitted on the market, protecting users, legitimate businesses and ensuring tax revenue for the government to support public health subsidies."
“A full ban on vape will only fuel the black market, where untested and unsafe products become more accessible, ultimately worsening public health outcomes.”
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